Researchers at the University of France in Southern Brittany tested the theory by asking volunteers to stand outside bakeries where the smell of yeast and crisp, warm bread wafted through the air. Another group of volunteers stood outside clothing shops. The volunteers pretended to drop items as they searched through their bags, and over 70 percent of the time strangers would help the clumsy volunteers with their misplaced belongings when they were also immersed in the aroma of baking bread. Outside the clothing stores strangers would help the volunteers only 50 percent of the time.
Think it might just be coincidence? The experiment was repeated over 400 different times. To top it off, real estate agents have also reported the scent of baked goods increases their chances of selling homes.
With the winter holiday season coming around the corner, why not put this new knowledge to use? Everyone knows Thanksgiving, Christmas and New Years can be stressful, especially when a lot of family in involved. Make a batch of this baguette dough, freeze it, and bring it out to thaw and bake when guests are expected. Who knows, maybe those pesky cousins will be a little more manageable this year!